Why Showcase Digital Marketing?

SEO, SMM, Digital Marketing, Analytics, Online Marketer

From search engine optimization to social media marketing this channel guides new and existing businesses in Online digital marketing for the mobile era.  Discover the latest mobile tools to market your product or business on the go.

Online marketing is superseding traditional in all aspects of providing measured results.  It’s that simple.  When you can see how your money spent is generating measured tangible results you are more likely to want to spend your money in channels that provide distinctive ways for you to reach your target market.  Digital also offers engagement and this means a two way communication with customer segments which ultimately results in better ROI.  However, there are multiple channels of communication and this is where you will get to meet and greet all of them.

Affiliate Marketing

Affiliate Marketing

Affiliate Networks, PLR, and MLM, theres a program for everyone. Affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic.

SMM

Social Media Marketing

The strategy of social media channels to market a product or service is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.  There are even SaaS platforms that are designed to manage and track SMM.

Video

Video Advertising

Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.  From Production Apps to trading the video sensation is getting bigger and with Live Social Media Accounts anyone is now a broadcaster. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert

Display and Email

Email Marketing

Choosing the right Email Marketing Services can be the make or break of your campaign.  With integrations in CRM and Marketing Software, Digital Assets and Communication Tools, this Zone will focus on Messaging, Spam Filters, and Smart Communication.

Integrated Marketing

Integrated Marketing

In-App advertising is defined as “inclusion of products or brands within a digital app or game.” The app allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banners.  In terms of Integrated Marketing Communication there are aggregators and ad servers that display adverts according to content.

PR

Online PR

The importance of two way communication has always been recognised.  Now in the digital age, managing online perceptions and negative publicity is part of customer service.  Viral strategies and Sharing Video is the new word of mouth.  Discover the motivators of this culture from the news agencies, writers, communicators digital platforms designed to do this well.

SEO

Search Marketing

SEO, SEM, SEA, PPC, Copywriting and content aggregation.  Theres just a minefield of potential hazards to be encountered now that search engine optimisation requires a little more than a webpage.  Mobile strategies have changed the way we communicate with search engines.

MobileMobile Marketing

From SMS to Virtual numbers.  Online SMS portals and SMS Marketing Software,  Power messaging and engagement  platforms for fast delivery and quick leveraging of your marketing message.  Includes zones for Marketing Automation, Campaign Software and Data and Web Analytics.

Agency

Marketing Agencies

The customer experience is a strong mix of data, content, personalisation, engagement and strategic relationships.  Having an agency is one of those relationships that can make or break the brand or product. From Graphic design, Content providers, Curators and Sound tracks.  Digital and New Multi-Media agencies are transforming online content into highly targeted campaigns.  Come and meet them here!

DMO Forum

The Digital Marketers Forum

Bringing together essential Thought Leaders in the Digital Marketing profession that are creating results and and performing omni-channel marketing.

Digital Marketing needs and solutions are evolving rapidly.  The DMO Forum will bring together Chief Marketing Officers and Chief Digital Officers, Social Media Marketers, Search Engine Optimisers, Vendors and Consultants to discuss how digital decision making is affecting business growth.  IT Leaders are operating in ways that are reshaping the industry.  Being pro-active by aligning with customer needs and digital trends like mobile are key to their digital signature success.  This shift is most demonstrated in the rise of the Chief Digital Officer, a role that has grown to address the need for a digitally driven, innovative and customer-centric leadership role in IT.

DMO Forum will form part of Tech Talks.  Register your interest today!

60% of global companies currently employ a Chief Digital Officer

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