About this course
Take some time to consider what you want to accomplish with your book. This is the most important step you can do so don’t skip it.
You may have one goal for your goal or you might have several goals for it. For example, Tina wanted to use her eBook to establish herself as an expert in the parenting niche. However, she also planned to use the book to create a passive income stream, too. This meant that when she chose her topic, she picked one that she could easily turn into a series later.
One thing to keep in mind, when determining the overall goal of your book, is that it doesn’t have to be monetary. For example, you might plan to write a book and give it away for free. The reason some marketers do this is because they use the book as the first step of their funnel.
Once someone has downloaded the book, they present an upsell. Usually, this upsell is a product or service with a large discount. If you have a large fan base or you have strong relationships with well-known affiliates, then you can still make hundreds or even thousands of dollars by offering the book for free.
Another reason you may want to publish a book could be to establish authority. That was what Bob planned to. He was known in his field but he wanted to be thought of as an expert and jumpstart his speaking career.
Once his book was for sale, he began networking with professional journalists and established bloggers. It wasn’t long before he was quoted as a source and began receiving regular invitations to speak at various industry events.
As you consider your goals and determine how you’ll sell your book, don’t fly blind. Do research and see what others in your niche are doing. Do most of your competitors use their books as an introduction to their funnel? Are they cross-selling similar products like workbooks or journals to their audience? Knowing this information can help you shape your offer so that your community responds favorably to your book.
When you do find marketers who have built funnels around their books, take the time to sign up for them. Whether you can download them for free or you have to pay for them, it’s worth the investment. By being part of their funnel, you can see how they’re selling their book and using it to achieve their goals.
Publishing a Kindle eBook can grow your business in exciting, new ways. Some marketers and digital business owners use eBooks to grow their platforms and develop a fan base.
You can publish eBooks to create an additional source of passive income in your business, too. You can use eBooks to boost your credibility, making it easy for you to become a sought-after speaker or well-paid consultant.
You might think that writing and publishing an eBook is a difficult process but it’s not. In fact, the journey to becoming a published author can be fun and enjoyable if you know what to do. Here’s how to get started…
Before you write a single word or start researching your topic.
Once you know what you want to achieve with your book, it’s time to get ready to create it. This part trips up many people. You have dozens of ideas until you sit down to write then it feels like they all evaporate at once.
Once you’ve finished your research, you’ll probably have dozens or even hundreds of ideas.
It’s not unusual to get stuck during in the outline or mind mapping phases of your book. This happens because you’ve exhausted your own idea well. Fortunately, you can refill this well at any time. Here are a few techniques to help you with that…
If you prefer audio to text, you don’t have to be stuck using tools like Google Books.
When it comes to getting new ideas, you don’t have to lean into meaty resources.
Sometimes, looking at your topic in a new way can be exactly what you need to give you fresh eyes for your outline.
Videos can be another great source of inspiration when you’re not sure what else to put in your outline.
If you’re stumped with your outline and you already have access to a large audience like a big mailing list or a huge blog following, use that to your advantage.
You might be tempted to skip the research week.
You’ve done the hard work of researching and outlining your book, now it’s time to get to the fun part: writing it.
Repurposing old content is a lot simpler than you think.
Transcription services are easy to use.
Most phones offer a full dictation service
Brain-dumping is like a first draft with no formatting or punctuation. It helps you to get everything on paper so the process or refining can begin.
Don't think you have to write it all. Some of the best writers and politicians in the world use a ghostwriter.
A writing buddy can be the one thing that hold you accountable to writing regularly.
Now its time to get started!
Use this worksheet to help you choose a topic
Writing a book is quite an accomplishment and you should proud of yourself. Not many people reach the point where they can say they’ve written a book. But once you have completed the writing, the book is still not finished yet. There’s more to do…
The process of shining and refining
The hardest work you’ll ever do on your eBook is the editing.
Now that you’ve completed the editing stages of your book, you’re ready to take the next step.
When you’re editing your book, you may need help organizing all your thoughts, ideas, images, charts, and other information.
In the excitement of having your eBook completed, it’s natural to want to begin working on the publishing process.
Your back cover copy is one of your most important sales tools.
Once your eBook is written and edited, it’s time to start the publishing phase.
Create the description for your Kindle eBook is usually easier than writing the back cover copy.
Every publishing platform has an “About the Author” page.
When you’re ready for your book’s cover, you can make it yourself, use an online cover creator tool, or hire someone else to create it for you.
If you don’t understand how to format your book for Kindle, then you need to outsource this task.
Finally, when all the work is done, you’ve checked the book for mistakes and placed it in the correct categories, it’s time to hit the publish button.
Publishing your eBook is only half the battle. Now you need to get the word out about it so readers can find and buy it. Here’s what to do:
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